Junior Marketing Analyst

Our organization is at the forefront of innovation, leveraging data to drive decisions and stay ahead in a competitive landscape across multiple industries—from e-commerce to finance. We foster a culture of curiosity, continuous learning, and collaboration. You will be joining a team where your analytical contributions are not just valued… they are essential to our growth and success. We believe in empowering our people with the tools and autonomy needed to excel, offering a dynamic environment for professional development and a clear path for advancement.

What You Will Do

- Analyze performance data from various marketing channels (digital, social, email) to measure campaign effectiveness and return on investment (ROI).

- Monitor and track key performance indicators (KPIs) like conversion rates, click-through rates (CTR), and cost per acquisition (CPA) in real-time.

- Develop and present clear, insightful reports and compelling data visualizations using tools such as Tableau, Power BI, or Google Data Studio.

- Maintain and refine marketing dashboards to provide the team with a constant, accurate view of performance metrics.

- Assist in conducting thorough market research and competitive analysis to identify new opportunities, consumer behavior shifts, and emerging industry trends.

- Collaborate closely with the marketing, sales, and product teams to provide data-driven recommendations for strategy optimization.

- Identify and document significant patterns, trends, and anomalies in large datasets to inform future marketing initiatives and A/B testing plans.

- Perform regular data quality checks and cleansing to ensure the integrity and accuracy of our marketing databases—the foundation of our decision-making.

- Contribute to the planning and forecasting of marketing campaigns by providing foundational data analysis and insights.

- Proactively learn and master new analytics tools and technologies to enhance our data analysis capabilities and stay on the cutting edge.

What You Will Bring

- A Bachelor’s degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.

- A foundational understanding of marketing principles and data analysis techniques.

- Advanced proficiency in Microsoft Excel, including pivot tables, VLOOKUP, and complex formulas for sophisticated data manipulation.

- Experience with (or a strong desire to learn) data visualization tools like Tableau, Power BI, or Google Data Studio.

- Familiarity with digital marketing platforms and analytics tools, such as Google Analytics, Google Ads, or social media analytics suites.

- Excellent written and verbal communication skills, with the unique ability to present complex data in a simple, understandable narrative.

- An exceptional eye for detail and an unwavering commitment to data accuracy and integrity.

- Strong analytical and problem-solving skills; you're naturally curious and love to discover the "why" behind the numbers.

- The ability to adapt to new technologies and thrive in a dynamic, fast-paced environment.

- Some experience with SQL for data querying is a significant plus but not required.

- A genuine passion for turning data into compelling stories and actionable business strategies.