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Registration: 30.04.2025

Islam Khedr

Specialization: SEO Specialist
My professional goals: — As an all round creative my goal has always been to create memorable experiences through imagination and design. — I firmly believe that putting people at the center of the imagination is the only sustainable way to create a meaningful experience for people and achieve long term business relevance. My passion: — Is to help you grow your company by improving your communication — I also enhance your marketing and advertising results. — I like to use behavioral psychology to boost results because I believe that if we know why people do what they do then we can inspire the right people (your audience) to take positive action after engaging with your message. — The goal is to bring your passion to the surface so that customers can clearly understand your core purpose. — This approach is very effective and in most cases less expensive than traditional marketing methods. — I love what I do and I love connecting with people who have passion for what they do.
My professional goals: — As an all round creative my goal has always been to create memorable experiences through imagination and design. — I firmly believe that putting people at the center of the imagination is the only sustainable way to create a meaningful experience for people and achieve long term business relevance. My passion: — Is to help you grow your company by improving your communication — I also enhance your marketing and advertising results. — I like to use behavioral psychology to boost results because I believe that if we know why people do what they do then we can inspire the right people (your audience) to take positive action after engaging with your message. — The goal is to bring your passion to the surface so that customers can clearly understand your core purpose. — This approach is very effective and in most cases less expensive than traditional marketing methods. — I love what I do and I love connecting with people who have passion for what they do.

Skills

SEO
Social Media
Digital Marketing
Copywriting
Wordpress
SM & SEO Tools
MOZ
Ahrefs
SEMrush
HTML5
CSS3
JavaScript
Bootstrap
Google Search Console
Google Analytics
E-commerce
SEO Audit

Work experience

SEO Specialist
01.2023 - 01.2024 |Nile Developments
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Implement on-page and off-page SEO strategies with the team. ● Review strategy implementation techniques with the team step by step. ● Suggest topical research for website based on keywords to generate the right traffic. ● Strategize and track site performance, and present SEO performance reports. ● Collaborate with web designers to improve site speed and navigation for better rankings. ● Track the sales coming from the site and find the most important techniques to double them ● Integrate AI tools into SEO tasks using AIPRM for Chat-GPT and other tools.
SEO Specialist
since 01.2023 - Till the present day |Cairo Heights Developments
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
Responsibility: ● Website Audit for Improve SEO & Conversions. ● Prepare detailed strategy reports. ● Review the most important keywords with the team. ● Follow the progress history of each of the chosen keywords. ● Create the right plan to outrank our competitors. ● Reviews the meta tags, content, and internal links with the team. ● Suggest with the team all effective call-to-action on the landing pages. ● Review off-page SEO content strategies and discuss necessary improvements. ● Develop strategies to improve and track site performance. ● Compile and present SEO performance reports. ● Consult with web designers and developers to improve the navigation of the website. ● Evaluate product offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns. SEM Responsibility: ● Perform ongoing keyword discovery, expansion and optimization. ● Track, report, and analyze website analytics and PPC initiatives and campaigns. ● Managing ads campaign expenses, rationalizing the budget, and estimating monthly costs. ● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
SEO Specialist
05.2021 - 12.2023 |Pulse Digital
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Developing and implementing SEO strategies for clients to improve organic search rankings. ● Conducting keyword research and analysis to identify target keywords and phrases. ● Optimizing website content and meta tags for search engines. ● Managing and analyzing website performance using tools like Google Analytics and Search Console. ● Monitoring and improving website crawlability and indexability. ● Building and managing backlink profiles through outreach and partnerships. ● Keeping up-to-date with industry trends and search engine algorithm changes. ● Providing SEO recommendations for website architecture and navigation improvements. ● Performing regular SEO audits to identify areas for improvement. ● Creating and presenting SEO performance reports to clients.
SEO Specialist
02.2021 - 12.2021 |Al Ahram Real Estate
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Lead comprehensive SEO project for client, managing various aspects from start to finish. ● Develop and implement advanced SEO strategies tailored to client business goals. ● Conduct in-depth competitive analysis and market research to inform SEO tactics. ● Mentor less experienced freelancers or team members, offering training and guidance. ● Collaborate with client content, design, and development teams to ensure SEO best practices are followed. ● Use advanced SEO tools and techniques to deliver superior results.
Senior SEO Specialist
04.2020 - 01.2021 |Blackbox E-commerce
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
My responsibilities included a range of tasks to drive traffic, improve search engine rankings, and enhance the overall online presence of the website. Here's a detailed description of the tasks I performed: ● Lead advanced keyword research and competitive analysis. ● Develop comprehensive SEO strategies aligned with business goals. ● Manage complex on-page and technical SEO tasks, including site audits and troubleshooting. ● Mentor junior SEO team members and provide training. ● Collaborate with content, design, and development teams to implement SEO best practices. ● Conducting market research to identify trends and opportunities. ● Managing PPC advertising campaigns to maximize ROI. ● Analyzing website traffic and performance to make data-driven decisions. ● Optimizing website content for search engines to improve organic rankings. ● Monitoring and reporting on key performance indicators (KPIs) for ads campaigns. ● Keeping up-to-date with industry trends and best practices in social media and SEO. ● Utilizing social media channels to promote products and engage with customers. ● Developing and executing promotions and sales events to drive revenue.
Intermediate SEO Specialist
04.2019 - 12.2019 |Hive Innovative Group
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Lead SEO strategy for Hive rebrand in New Cairo, developing a comprehensive SEO strategy. ● Design and execute Google Ads campaigns, resulting in a 300% sales increase with a 10,000 EGP monthly budget. ● Managing and optimizing local SEO strategies with physical locations. ● Monitoring and responding to online reviews and ratings for reputation management. ● Implementing structured data markup to enhance search engine visibility. ● Managing and optimizing paid search campaigns, such as Google Ads. ● Conducting competitor analysis to identify SEO opportunities. ● Analyzing and optimizing website speed and performance for SEO. ● Discussion with the web design team to improve site speed, performance and U/X. ● Managing and optimizing internal linking structures to improved SEO. ● Monitoring and resolving crawl errors and other technical SEO issues.
Intermediate SEO Specialist
03.2019 - 03.2020 |Malaz Real Estate
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Carry out detailed keyword research to guide client content creation. ● Implement on-page and technical SEO strategies, including site audits and troubleshooting. ● Develop and execute off-page SEO strategies, such as link-building and social media integration. ● Analyze client website analytics and provide actionable insights to improve SEO performance. ● Communicate SEO strategies and results to clients and adapt based on their feedback. ● Stay updated with the latest SEO trends and algorithm changes.
Intermediate SEO Specialist
01.2018 - 12.2018 |Pulse Digital
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Conducting keyword research to identify target keywords and phrases. ● Performing on-page optimization to improve website visibility in search engines. ● Building and managing backlink profiles. ● Monitoring and analyzing website performance on search console and Google analytics. ● Keeping up-to-date with industry trends and search engine algorithm changes. ● Providing SEO recommendations for website architecture and navigation improvements. ● Performing regular SEO audits to identify areas for improvement. ● Collaborating with content creators to ensure SEO best practices are integrated into content creation. ● Creating and presenting SEO performance reports.
SEO Specialist / Analyst
07.2015 - 12.2017 |3kar Gate Real Estate
SEO, Analysis, CRM
● Lead SEO team for a pioneering real estate agency in Egypt. ● Managing comprehensive SEO projects for multiple clients. ● Research and implement SEO recommendations to improve website performance. ● Analyze competitors organic results and ads. ● Develop and execute a link-building strategy. ● Ensure SEO best practices are implemented in newly developed code. ● Collaborate with copywriter and marketing teams to generate content. ● Recommend changes to website developers for better performance. ● Manage PPC accounts and monitor keyword bids for various clients. ● Maintain keyword lists and provide creative copy suggestions for ads. ● Manage display network placement lists and execute strategies for keyword opportunities. ● Generate weekly and monthly client reports for all major metrics and goals. ● Stay updated with search engine and PPC industry trends. ● Monitor google analytics and highlight key areas of improvement. ● Work closely with team members to achieve client goals. ● Strategy Development: Led the creation and implementation of comprehensive digital marketing and SEO strategies to enhance the company's online presence and drive traffic. ● Team Management: Supervised and mentored a team of SEO and content creators, ensuring effective collaboration and productivity. ● Project Coordination: Coordinated various digital marketing projects, ensuring timely execution and alignment with the company's goals and objectives. ● Client Reporting: Prepared and presented detailed reports on SEO and marketing performance to stakeholders, highlighting successes and areas for growth. ● Handle more significant projects, including e-commerce sites, large blogs, or multinational websites.
SEO Intern / Trainee
01.2015 - 06.2015 |SEOera
SEO, Analysis, Support
● Learning about digital marketing concepts, strategies, and tools. ● Assisting with social media management, including content creation and scheduling. ● Supporting email marketing campaigns, including creating newsletters and analyzing performance metrics. ● Assisting with SEO tasks, such as keyword research and on-page optimization. ● Learning about pay-per-click (PPC) advertising and assisting with campaign management. ● Analyzing data from various digital marketing channels and platforms. ● Researching industry trends and best practices in digital marketing. ● Supporting the digital marketing team with various projects and tasks.

Educational background

Specialist (Bachelor’s Degree)
2008 - 2013
Ain Shams University

Languages

EnglishAdvancedArabicNative