SEO Specialist
01.2023 - 01.2024 |Nile Developments
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Implement on-page and off-page SEO strategies with the team.
● Review strategy implementation techniques with the team step by step.
● Suggest topical research for website based on keywords to generate the right traffic.
● Strategize and track site performance, and present SEO performance reports.
● Collaborate with web designers to improve site speed and navigation for better rankings.
● Track the sales coming from the site and find the most important techniques to double them
● Integrate AI tools into SEO tasks using AIPRM for Chat-GPT and other tools.
SEO Specialist
since 01.2023 - Till the present day |Cairo Heights Developments
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
Responsibility:
● Website Audit for Improve SEO & Conversions.
● Prepare detailed strategy reports.
● Review the most important keywords with the team.
● Follow the progress history of each of the chosen keywords.
● Create the right plan to outrank our competitors.
● Reviews the meta tags, content, and internal links with the team.
● Suggest with the team all effective call-to-action on the landing pages.
● Review off-page SEO content strategies and discuss necessary improvements.
● Develop strategies to improve and track site performance.
● Compile and present SEO performance reports.
● Consult with web designers and developers to improve the navigation of the website.
● Evaluate product offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.
SEM Responsibility:
● Perform ongoing keyword discovery, expansion and optimization.
● Track, report, and analyze website analytics and PPC initiatives and campaigns.
● Managing ads campaign expenses, rationalizing the budget, and estimating monthly costs.
● Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
SEO Specialist
05.2021 - 12.2023 |Pulse Digital
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Developing and implementing SEO strategies for clients to improve organic search rankings.
● Conducting keyword research and analysis to identify target keywords and phrases.
● Optimizing website content and meta tags for search engines.
● Managing and analyzing website performance using tools like Google Analytics and Search Console.
● Monitoring and improving website crawlability and indexability.
● Building and managing backlink profiles through outreach and partnerships.
● Keeping up-to-date with industry trends and search engine algorithm changes.
● Providing SEO recommendations for website architecture and navigation improvements.
● Performing regular SEO audits to identify areas for improvement.
● Creating and presenting SEO performance reports to clients.
SEO Specialist
02.2021 - 12.2021 |Al Ahram Real Estate
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Lead comprehensive SEO project for client, managing various aspects from start to finish.
● Develop and implement advanced SEO strategies tailored to client business goals.
● Conduct in-depth competitive analysis and market research to inform SEO tactics.
● Mentor less experienced freelancers or team members, offering training and guidance.
● Collaborate with client content, design, and development teams to ensure SEO best practices are followed.
● Use advanced SEO tools and techniques to deliver superior results.
Senior SEO Specialist
04.2020 - 01.2021 |Blackbox E-commerce
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
My responsibilities included a range of tasks to drive traffic, improve search engine rankings, and enhance the overall online presence of the website. Here's a detailed description of the tasks I performed:
● Lead advanced keyword research and competitive analysis.
● Develop comprehensive SEO strategies aligned with business goals.
● Manage complex on-page and technical SEO tasks, including site audits and troubleshooting.
● Mentor junior SEO team members and provide training.
● Collaborate with content, design, and development teams to implement SEO best practices.
● Conducting market research to identify trends and opportunities.
● Managing PPC advertising campaigns to maximize ROI.
● Analyzing website traffic and performance to make data-driven decisions.
● Optimizing website content for search engines to improve organic rankings.
● Monitoring and reporting on key performance indicators (KPIs) for ads campaigns.
● Keeping up-to-date with industry trends and best practices in social media and SEO.
● Utilizing social media channels to promote products and engage with customers.
● Developing and executing promotions and sales events to drive revenue.
Intermediate SEO Specialist
04.2019 - 12.2019 |Hive Innovative Group
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Lead SEO strategy for Hive rebrand in New Cairo, developing a comprehensive SEO strategy.
● Design and execute Google Ads campaigns, resulting in a 300% sales increase with a 10,000 EGP monthly budget.
● Managing and optimizing local SEO strategies with physical locations.
● Monitoring and responding to online reviews and ratings for reputation management.
● Implementing structured data markup to enhance search engine visibility.
● Managing and optimizing paid search campaigns, such as Google Ads.
● Conducting competitor analysis to identify SEO opportunities.
● Analyzing and optimizing website speed and performance for SEO.
● Discussion with the web design team to improve site speed, performance and U/X.
● Managing and optimizing internal linking structures to improved SEO.
● Monitoring and resolving crawl errors and other technical SEO issues.
Intermediate SEO Specialist
03.2019 - 03.2020 |Malaz Real Estate
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Carry out detailed keyword research to guide client content creation.
● Implement on-page and technical SEO strategies, including site audits and troubleshooting.
● Develop and execute off-page SEO strategies, such as link-building and social media integration.
● Analyze client website analytics and provide actionable insights to improve SEO performance.
● Communicate SEO strategies and results to clients and adapt based on their feedback.
● Stay updated with the latest SEO trends and algorithm changes.
Intermediate SEO Specialist
01.2018 - 12.2018 |Pulse Digital
SEO, Social Media, Digital Marketing, Copywriting, Wordpress, SM & SEO Tools, MOZ, Ahrefs, SEMrush, HTML5, CSS3, JavaScript, Bootstrap, Google Search Console, Google Analytics, E-commerce, SEO Audit
● Conducting keyword research to identify target keywords and phrases.
● Performing on-page optimization to improve website visibility in search engines.
● Building and managing backlink profiles.
● Monitoring and analyzing website performance on search console and Google analytics.
● Keeping up-to-date with industry trends and search engine algorithm changes.
● Providing SEO recommendations for website architecture and navigation improvements.
● Performing regular SEO audits to identify areas for improvement.
● Collaborating with content creators to ensure SEO best practices are integrated into content creation.
● Creating and presenting SEO performance reports.
SEO Specialist / Analyst
07.2015 - 12.2017 |3kar Gate Real Estate
SEO, Analysis, CRM
● Lead SEO team for a pioneering real estate agency in Egypt.
● Managing comprehensive SEO projects for multiple clients.
● Research and implement SEO recommendations to improve website performance.
● Analyze competitors organic results and ads.
● Develop and execute a link-building strategy.
● Ensure SEO best practices are implemented in newly developed code.
● Collaborate with copywriter and marketing teams to generate content.
● Recommend changes to website developers for better performance.
● Manage PPC accounts and monitor keyword bids for various clients.
● Maintain keyword lists and provide creative copy suggestions for ads.
● Manage display network placement lists and execute strategies for keyword opportunities.
● Generate weekly and monthly client reports for all major metrics and goals.
● Stay updated with search engine and PPC industry trends.
● Monitor google analytics and highlight key areas of improvement.
● Work closely with team members to achieve client goals.
● Strategy Development: Led the creation and implementation of comprehensive digital marketing and SEO strategies to enhance the company's online presence and drive traffic.
● Team Management: Supervised and mentored a team of SEO and content creators, ensuring effective collaboration and productivity.
● Project Coordination: Coordinated various digital marketing projects, ensuring timely execution and alignment with the company's goals and objectives.
● Client Reporting: Prepared and presented detailed reports on SEO and marketing performance to stakeholders, highlighting successes and areas for growth.
● Handle more significant projects, including e-commerce sites, large blogs, or multinational websites.
SEO Intern / Trainee
01.2015 - 06.2015 |SEOera
SEO, Analysis, Support
● Learning about digital marketing concepts, strategies, and tools.
● Assisting with social media management, including content creation and scheduling.
● Supporting email marketing campaigns, including creating newsletters and analyzing performance metrics.
● Assisting with SEO tasks, such as keyword research and on-page optimization.
● Learning about pay-per-click (PPC) advertising and assisting with campaign management.
● Analyzing data from various digital marketing channels and platforms.
● Researching industry trends and best practices in digital marketing.
● Supporting the digital marketing team with various projects and tasks.