Performance Marketing Specialist

An online platform dedicated to providing pet care products and services, including vet consultations, grooming, and training.

Requirements:

– Familiarity with Google Ads and Facebook Ads;

– Strong analytical skills and ability to interpret data;

– A keen interest in the pet industry and online marketing;

– Basic knowledge of A/B testing and conversion rate optimization.

Responsibilities:

– Help manage and optimize paid advertising campaigns on Google and social media platforms;

– Assist with keyword research, ad copy creation, and budget allocation for campaigns;

– Track and report on campaign performance, analyzing key metrics like CTR, CPC, and ROI;

– Conduct A/B testing for ad creatives and landing pages to improve performance;

– Collaborate with the design team to create compelling ad visuals.

Location: Poland, Warsaw.