● Developing and executing marketing strategies and campaigns across digital channels. ● Creating and managing content for social media, website, email, blogs and newsletter. ● Conducting market research and analysing performance metrics to optimize initiatives. ● Supporting lead generation efforts, budget planning, and collaboration with sales teams, managing CRM system.

● Provided HR policy guidance and system support (Workday) to employees and managers across EMEA region. ● Delivered internal HR trainings and supported communication initiatives. ● Collaborated with HR teams (TA, Payroll, L&D, I&C) and contributed to cross-functional projects. ● Assisted with HR reporting, system improvements (e.g. Workday), and audit compliance.

● Sourced and screened candidates via job boards, social media, and internal tools. ● Managed company profiles and created content for LinkedIn and job platforms. ● Supported end-to-end recruitment and talent pipeline building. ● Collaborated with hiring managers to refine job descriptions and recruitment processes.