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Registration: 23.01.2025

Dibyajyoti Sarma

Specialization: Strategic Product Marketing / Management Specialist
— Customer-focused product marketing specialist with over 7+ years of experience in SaaS, enterprise software, and IT solutions for the B2B market, specializing in go-to-market strategies (GTM), market research, and competitive intelligence. — Proven track record of achieving 50%+ product adoption growth, reducing time-to-market by 30%, and driving impactful product positioning and content marketing initiatives. — Extensive expertise with Salesforce CRM, AWS, public and private cloud platforms, and AIdriven products such as TeamViewer Tensor and SAP Signavio Process Mining. — Skilled in product roadmapping, persona-driven messaging, and creating scalable marketing frameworks to align with market demands and customer needs. — Strong background in IT integration, testing, migration, and consulting, combined with the ability to deliver data-driven insights that inform strategies and optimize results. — Adept at leading cross-functional teams and building innovative, customer-centric solutions that drive measurable business growth. Recent Certifications: — Advanced Product Marketing (LinkedIn). — Product Marketing: Competitive Intelligence ( LinkedIn). — Solution Advisory: Competitive Market Intelligence for Procurement & Generative AI (SAP). — Generative AI (Google). — Market Research and Consumer Behaviour (Coursera). — AI for Product Management (Pendo). — Account Based Marketing (6sense).
Product Marketing Confluence SQL Jira Problem solving Salesforce HubSpot Power BI
— Customer-focused product marketing specialist with over 7+ years of experience in SaaS, enterprise software, and IT solutions for the B2B market, specializing in go-to-market strategies (GTM), market research, and competitive intelligence. — Proven track record of achieving 50%+ product adoption growth, reducing time-to-market by 30%, and driving impactful product positioning and content marketing initiatives. — Extensive expertise with Salesforce CRM, AWS, public and private cloud platforms, and AIdriven products such as TeamViewer Tensor and SAP Signavio Process Mining. — Skilled in product roadmapping, persona-driven messaging, and creating scalable marketing frameworks to align with market demands and customer needs. — Strong background in IT integration, testing, migration, and consulting, combined with the ability to deliver data-driven insights that inform strategies and optimize results. — Adept at leading cross-functional teams and building innovative, customer-centric solutions that drive measurable business growth. Recent Certifications: — Advanced Product Marketing (LinkedIn). — Product Marketing: Competitive Intelligence ( LinkedIn). — Solution Advisory: Competitive Market Intelligence for Procurement & Generative AI (SAP). — Generative AI (Google). — Market Research and Consumer Behaviour (Coursera). — AI for Product Management (Pendo). — Account Based Marketing (6sense).
Product Marketing Confluence SQL Jira Problem solving Salesforce HubSpot Power BI

Skills

Product Messaging
Positioning
ICP Profile
Buyer Persona
Regional Market Strategies
Product roadmap
Product Lifecycle Management
Sales Enablement
Multi-Phase Product Launches
Value Proposition Development
Customer-Centric Product Strategy
Market Trends Analysis
Competitor Benchmarking
Gap Analysis
Customer Needs Assessment
Strategic Planning
Feedback Loop Integration
Industry Landscape Mapping
Salesforce CRM
Pardot
Gainsight
Pendo
Hubspot
ZoomInfo
6sense
LinkedIn Sales Navigator
Klue
Crayon
Power BI
Alteryx
SQL
Jira
Confluence
KPI Tracking
Campaign Performance Metrics
ROI Analysis
NPS Tracking
Adoption Metrics
A/B Testing
Data-Driven Decision-Making
Stakeholder Management
Team Leadership
Strategic Thinking
Storytelling Techniques
Effective Communication
Problem Solving
Adaptability
Cross-Functional Collaboration

Work experience

Market Intelligence / Product Marketing Consultant
10.2022 - 04.2023 |TeamViewer
SaaS, AI, AiStudio, Tensor, Frontline
● Directed competitive intelligence efforts for TeamViewer’s AI-powered and cloud-based SaaS products, including AiStudio, Tensor, and Frontline. Established OKRs and use cases that uncovered actionable insights, enhancing product strategy effectiveness by 50%. ● Developed cross-channel messaging and positioning, content marketing for TeamViewer’s AI-driven products, driving a 50% increase in customer adoption and a 120% growth in audience engagement across EMEA. ● Created and distributed over 30 sales enablement assets (e.g., AI-focused newsletters, battle cards, and competitive insights reports) that empowered sales teams with strategic knowledge, boosting engagement with prospects and customers. ● Collaborated with marketing teams to craft storytelling content that highlighted AI-driven feature differentiation, resulting in improved customer retention and aligning product positioning with market demands. ● Implemented a data-driven strategy leveraging AI/ML insights, enhancing resonance within sales and pre-sales teams and increasing overall engagement by 120%.
Senior Market Intelligence / Product Marketing Strategy Consultant
03.2018 - 10.2021 |Quinnox
AWS, Azure, SAP S/4HANA
● Led product marketing efforts for Qyrus (SaaS platform) and Quinnox’s cloud services (AWS, Azure, SAP S/4HANA), driving a 35% increase in market penetration and a 40% growth in the qualified pipeline across EMEA and North America within 18 months. ● Orchestrated competitive intelligence efforts by analyzing over 20 competitors and conducting more than 100 win/loss analyses, boosting win rates by 25% and informing the product roadmap, leading to key differentiating features and a 35% increase in customer satisfaction. ● Developed Content Marketing strategies, ICP profiles, Sales Pitches, and comprehensive sales enablement materials, including 50+ sales plays, blogs, newsletters, and demo scripts, which reduced the sales cycle by 30% and increased product proficiency by 45% within the sales team. ● Executed data-driven content marketing campaigns and positioned Qyrus as a thought leader in automation testing by producing over 30 thought leadership pieces, generating 1,500+ Marketing Qualified Leads (MQLs). ● Secured favorable positioning for Qyrus in three major industry reports (e.g., Gartner, Forrester, IDC), refining product messaging and boosting demo-to-trial conversions by 35%. ● Adapted rapidly in a high-growth, high-demand environment, working cross-functionally with product, sales, and engineering teams to meet the evolving needs of customers and scale the platform.

Educational background

Engineering (Bachelor’s Degree)
SDM College Of Engineering & Technology

Languages

EnglishAdvancedGermanElementaryHindiAdvancedNepaliUpper IntermediateBengaliIntermediate