● Conducted 15+ remote usability interviews and analyzed qualitative data (affinity mapping). ● Designed and deployed surveys (50+ responses) to correlate demographics with behaviors. ● Delivered visual reports (Miro/Figma) to guide product decisions. Project: CompartilhaAí! – Local Food Sharing App (2025). ● Problem Space: Researched food waste barriers (communication/logistics). ● Methods: Desk research, benchmarking, heatmap analysis. ● Outcome: Defined key personas and prioritized app features. Tools: Figma, Miro, Google Forms, Notion.

● Collected and analyzed customer feedback to identify product gaps and improve website UX. ● Bridged marketing and paid traffic teams by translating user needs into actionable requirements. ● Generated satisfaction reports (exempli gratia, NPS) to track behavioral patterns.

User Research & Analysis: ● Organized customer feedback (via Google Forms/Typeform) to pinpoint pain points in digital journeys (exempli gratia, checkout flows). Decision Support: ● Acted as a liaison between clients and dev teams to refine UX (exempli gratia, contact forms). Documentation: ● Created visual reports (Excel/Canva) highlighting user behavior trends.

● Handled 50+ daily calls, identifying recurring user struggles (exempli gratia, legal process confusion). ● Simplified complex legal jargon for citizens, improving system accessibility. ● Advocated for UX improvements by reporting critical portal errors.