Liliya Kanatova
Portfolio
Marketing Campaign Analysis | Excel
● Cleaned a dataset of 2,236 customers in Power Query: handled missing values, removed outliers, and created derived metrics (age groups, income segments, total spend) ● Found that responders spend twice as much as non-responders (€987 vs €539), and that Campaign 2 reached only a 1.3% response rate vs. a 7% average – defining the most responsive segments
Sales & Customer Dashboard | Power BI
● Built a Star Schema data model with 8 tables, a custom date table, and DAX measures using TOTALYTD, SAMEPERIODLASTYEAR, CALCULATE, and TOPN ● Found that Classic Cars generated 40% of revenue and that revenue grew 36% year-on-year; flagged 11 products at critical stock risk and two VIP customers driving a disproportionate share of profit
Delivery Service Metrics Analysis | SQL / PostgreSQL
● Wrote 15 SQL queries using CTEs, window functions, and subqueries to calculate DAU/WAU/MAU, ARPU, ARPPU, AOV, cancel rate, and courier efficiency ● Found that returning users generate a growing share of revenue, that Saturday has the highest ARPU and ARPPU, and that cancel rate does not increase during the 19:00–20:00 peak
