● Executed hyper-targeted push campaigns for Burger King via Netcore Cloud, generating a 15% increase in app conversions. ● Designed automated journeys & segmentation workflows to enhance CX and lifecycle retention. ● Created campaign messaging in line with brand tone; trained a team of 3 to scale push execution.

● Boosted TikTok from 10 to 200 followers in 2 weeks and Instagram from 200 to 2,000 in 5 months with UGC and reels. ● Rebuilt website (mobile-first design), improving web traffic and reservation rates. ● Launched Google Ads campaigns; partnered with 3+ local influencers to drive a 20% rise in bookings. ● Implemented CRM solution and organized themed events, improving customer retention by 15%.

● Managed cross-functional pack design execution across 10+ markets; ensured on-time launches in sync with brand equity. ● Led digital content strategy, achieving a 30% engagement uplift and multi-market adoption. ● Conducted competitive benchmarking & shopper insights to shape product positioning in French OOH channel. ● Produced global social listening reports and launched a multi-country brand newsletter improving knowledge sharing.

● Wrote a comprehensive blog on "Importance of Digital Marketing," leveraging SEO best practices, achieving 2,500+ organic views and a 15% increase in website traffic. ● Developed and executed a social media strategy for Superfoods category clients, managing content calendars and campaigns across multiple platforms, resulting in a 30% increase in brand engagement. ● Executed performance marketing campaigns using Google Ads and Bing Ads, optimizing ad spend and improving ROI for small business clients by 15%.