● Analyzed over 10,000 patient records to uncover trends in revisit rates, service popularity, and average check size; findings helped optimize key services and contributed to a 8% increase in patient retention. ● Delivered monthly reports from CRM and BI tools that informed management decisions, reducing manual reporting time. ● Built and maintained 8+ interactive dashboards, providing real-time visibility into campaign performance and operational KPIs for two key departments. ● Conducted user experience benchmarking across 3 booking systems; identified drop-off points and proposed changes that led to a 12% increase in booking completion rates. ● Actively used generative AI (ChatGPT, Excel Copilot) to speed up analytics tasks, explore insights, and support product and marketing teams with fast data-backed answers.