● Increased audience engagement by designing creative content for marketing campaigns and webinars. ● Created marketing emails in Brevo, aligned with brand guidelines, and used A/B testing to optimize campaigns. ● Conducted lead generation by researching and utilizing LinkedIn for prospect research. ● An understanding of search engine optimization (SEO) and search engine marketing (SEM). ● Enhanced digital marketing efforts with foundational knowledge of platforms: Google Ads, Facebook Ads, and SEM. ● Regularly monitored Google Analytics to track website activity and suggest content changes and website restructures based on business objectives.