● Created, published, and maintained content across Insticator’s engagement solutions. ● Boosted social media engagement and drove organic growth for subsidiary companies by collaborating with the Director of Marketing. ● Led the Evergreen Bank project by preparing high-quality content categories for faster ticket turnaround through comprehensive research and collaboration with stakeholders. ● Enhanced the onboarding process by developing comprehensive and effective training materials for new hires.

● Produced high-quality native advertisements based on data-driven strategies, research, and best practices. ● Took ownership of the content pipeline from the initial brainstorm phase through construction, sourcing and works hopping copy, images, call-to-action button texts, and more. ● Analyzed data and metrics for several dozen high-profitability accounts from a wide variety of industries, including financial lead generation, political activism, cosmetics, healthcare, and more, providing real-time optimizations to ensure the health and longevity of our business partnerships. ● Tasked with reviewing other team members’ output to catch spelling, grammatical, and structural errors.

● Coordinated with Editorial to conceive, draft, and edit five stories a week, utilizing the in-house content management system. ● Managed social media for In Class with Carr show; live-tweeted each episode and engaged with the audience via multiple social media platforms. ● Promoted to full-fledged staff due to exemplary performance as Writing Intern.