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Registration: 24.01.2025
Mark Botha
Specialization: Marketing Specialist / Copywriter
— Dynamic marketing specialist with over ten years of experience across and within various industries and fields. I am presently operating a small copywriting and content sole proprietorship. I possess a unique array of skills and experiences, having learned how to leverage my marketing and content development expertise into a nuanced and for-purpose professional offering.
— Beginning in customer-facing sales environments, my interests quickly evolved into the marketing sphere, where I successfully developed and managed trend-setting marketing strategies that were adopted at large across the organisation. Later opportunities arose as a marketing manager, project coordinator, and, eventually, copywriter and digital consultant. These experiences have helped me acquire a bespoke affinity for customer-centric innovation, excelling at leading innovative growth initiatives and developing impactful, high-conversion campaigns.
— I bear a unique talent for distilling complex, technical concepts into engaging and accessible content, transforming how people receive, comprehend and consume an organisation’s messaging and branding. Committed to delivering high-quality, persuasive marketing strategy that inspires action, I thrive in collaborative environments, driven to creating tailored solutions that meet and often exceed expectations.
— Dynamic marketing specialist with over ten years of experience across and within various industries and fields. I am presently operating a small copywriting and content sole proprietorship. I possess a unique array of skills and experiences, having learned how to leverage my marketing and content development expertise into a nuanced and for-purpose professional offering.
— Beginning in customer-facing sales environments, my interests quickly evolved into the marketing sphere, where I successfully developed and managed trend-setting marketing strategies that were adopted at large across the organisation. Later opportunities arose as a marketing manager, project coordinator, and, eventually, copywriter and digital consultant. These experiences have helped me acquire a bespoke affinity for customer-centric innovation, excelling at leading innovative growth initiatives and developing impactful, high-conversion campaigns.
— I bear a unique talent for distilling complex, technical concepts into engaging and accessible content, transforming how people receive, comprehend and consume an organisation’s messaging and branding. Committed to delivering high-quality, persuasive marketing strategy that inspires action, I thrive in collaborative environments, driven to creating tailored solutions that meet and often exceed expectations.
Skills
Marketing
Copywriting
Scriptwriting
Digital Marketing
Strategic Marketing
Mailchimp
Salesforce
WordPress
Trello
HubSpot
Work experience
Marketing Manager
02.2022 - 08.2022 |DotActiv
Social media, Inbound marketing, Growth strategy, Strategic integration
● Managed & directed the overall marketing effort. Tasked with aligning the marketing function with sales & operations departments while redeveloping the company’s brand narrative and voice.
● Also appointed into acting sales management role. Overhauled content production while revamping and then guiding the marketing effort across all levels of the organisation.
Educational background
Business Management
Till 2014
University of Pretoria
Languages
EnglishProficientAfrikaansIntermediate