● Assisted in executing digital campaigns across web, social, and video by compiling performance data and supporting asset updates and stakeholder communications. ● Delivered client-ready KPI reports across brand, web, and social campaigns, using Excel and visualization tools to highlight performance trends and optimization opportunities. ● Created campaign presentations and pitch decks for a pharmaceutical client, translating KPI data and creative recommendations into executive-ready materials.

● Supported video and content initiatives by coordinating briefs, content calendars, and delivery of YouTube and Pinterest assets to meet campaign timelines. ● Analyzed video and channel performance to track engagement KPIs and recommend improvements to content, thumbnails, and publishing cadence. ● Collaborated with marketing and creative stakeholders to align content with campaign objectives and ensure on-time activation across channels.

● Partnered with marketing and sales leadership to define performance KPIs and track paid media budgets across Google and Meta, aligning spend with revenue targets and reporting variances regularly. ● Implemented Salesforce Marketing Cloud dashboards and Journey Builder workflows, enhancing stakeholder visibility into campaign performance and enabling real-time, data-driven decision-making. ● Led A/B testing on Google and Meta Ads campaigns, using data insights to boost customer engagement and ROI while documenting learnings for future optimization. ● Collaborated with cross-functional teams (marketing, sales, product, design) in Agile standups and sprint planning, driving a 20-50% revenue increase through coordinated improvements

● Led the design of data-driven social media dashboards to track KPIs, audience engagement metrics, and campaign ROI. ● Worked in an Agile environment using Kanban boards (Jira) to manage analytics sprints and reporting workstreams with product and marketing teams. ● Gathered stakeholder requirements from marketing, sales, and product teams, documented workflows and user stories, and translated business needs into reporting specifications and dashboard designs. ● Collaborated with cross-functional partners to manage core data tables and SQL-based reporting, ensuring high data integrity for social media and sales performance analytics. ● Led process documentation, training materials, and operating procedures to improve knowledge transfer and onboarding efficiency.

● Built and automated Excel dashboards to track sales and marketing funnel performance, surfacing bottlenecks and enabling stakeholders to refine outreach and campaign strategy. ● Partnered with sales and leadership teams to translate data into actionable recommendations for GTM improvements and client engagement. ● Managed client meetings, gathered business requirements and insights, and communicated findings through clear dashboards and presentations to drive new business opportunities.

Consumer Research & Statistical Analysis: ● Enhanced skills in consumer research, survey design, and SPSS regression analysis. ● Gained experience in data-driven decision-making, interpreting user behavior trends, and deriving business insights. Restaurant Closure Prediction: ● Data analysis project investigating how customer sentiment, elite user influence, and cuisine trends affect restaurant longevity using Yelp reviews. ). Face Recognition-Based Study Room Reservation System: ● Developed a face recognition check-in system using TensorFlow embeddings for secure, touchless study room reservations at ASU.