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Registration: 01.10.2026

Alexandra Friedmann

Specialization: Account Manager
— Lead Account Manager with a strong background in HR software, brand strategy, and client success across UK and ROW markets. — Experienced in managing enterprise clients, driving retention through cross-sell and up-sell strategies, and delivering tailored technical and customer-facing solutions. — Skilled in project management, CRM tools, data analytics, and cross-functional collaboration. — Combines corporate account management expertise with a creative foundation in photography and brand development.
Photo Editing Photography photo retouch Photo Manipulation video editing Product Management Customer Service Account Management Jira Asana Adobe Photoshop Adobe Photoshop Lightroom CRM Adobe Premiere Pro Data Analysis Problem solving Salesforce Strategic communications MIDI Project Management HubSpot Slack Canva
— Lead Account Manager with a strong background in HR software, brand strategy, and client success across UK and ROW markets. — Experienced in managing enterprise clients, driving retention through cross-sell and up-sell strategies, and delivering tailored technical and customer-facing solutions. — Skilled in project management, CRM tools, data analytics, and cross-functional collaboration. — Combines corporate account management expertise with a creative foundation in photography and brand development.
Photo Editing Photography photo retouch Photo Manipulation video editing Product Management Customer Service Account Management Jira Asana Adobe Photoshop Adobe Photoshop Lightroom CRM Adobe Premiere Pro Data Analysis Problem solving Salesforce Strategic communications MIDI Project Management HubSpot Slack Canva

Skills

Photoshop
Customer Management
Content Management
Data Analytics
CRM
Problem-Solving
Strategic Thinking
Relationship Managemen
Sales
Business Developmen
Project Management

Work experience

Key Account Manager Of UK, IR and ROW Markets
06.2023 - 09.2025 |Factorial
Client Resolution and Technical manager between Engineering team and Client for new Products
● Boost overall client success and product satisfaction of all enterprise clients between 150–2500 seats. ● Improve onboarding experience through product training and tech assistance, resulting in higher engagement. ● Analyze client challenges, providing tailored technological and customer-facing solutions and troubleshooting. ● Understand and negotiate pricing structures, cost implications, and track client engagement. ● Maintain a retention rate of 85% via effective cross-sell and up-sell strategies.
Director
01.2015 - 01.2024 |Ally Friedmann Photography
Weddings, Events, Product Launches, Fashion Awards, Product and Fashion Shoots
● Lead Photographer for product events, product launches, and large-scale fashion events in South Africa. ● Work with clients such as Zebra Square Ltd, Grid World Wide, and Panier des Sens. ● Wedding Photographer. ● Studio and Editorial Photography.
Account Management / Executive Assistant
05.2022 - 04.2023 |WMACA
CRM
● Provide admin support to Directors and manage sponsor engagements, including schedules, communications, and data entry. ● Help foster the organisation's community reach through photography and social channels. ● Provide photography services for all partnerships at fundraiser events, such as Dashpay.
Account Manager and Amazon Brand Strategist
05.2022 - 05.2023 |NDA
Brand, Marketing Strategist
● Act as liaison between clients and the Amazon ecosystem to provide strategic planning, shipping, and troubleshooting. ● Drive advertisement engagement and sales by introducing high-quality graphics and video content. ● Increase sales and product usage by approximately 15% by applying different brand strategies. ● Perform administrative work, data entry, and monthly reporting.

Educational background

Photography and Small business Development
2011 - 2013
Vega School of Brand Comminications

Languages

EnglishNativeSpanishUpper IntermediateGermanElementary