• Gathering and clarifying business requirements, creating project documentation, monitoring deadlines, deliverables, and quality • Communicating with clients, design teams, copywriters, and production • Conducting industry research (retail, development, HoReCa): in-depth interviews, focus groups, competitive analysis • Supporting retail rebranding initiatives and brand promotion • Implementing projects related to rebranding, redesign, and brand repositioning • Preparing status reports, presenting results and solutions to clients