Key Responsibilities: ● Managed a diverse portfolio of products across 5 different markets, incl. B2C portals, mobile apps, internal tools, and B2B CRMs. ● Led the end-to-end product lifecycle for 2 different streams (Growth & Personalisation, Localisation) from ideation through to launch, managing backlog execution, MVP creation, and iterative development to ensure continuous delivery and alignment with business goals. ● Conducted market research, data analysis, user and A/B testing to refine product strategy and measure success against KPIs. ● Managed the engineering team while collaborating with cross-functional teams and stakeholders across departments and regions. Key Achievements: ● Drove a successful localization initiative to adapt the B2C platform for a new regional market, driving a 40% increase in search conversion rates and a 35% growth in leads month-over-month (MoM). ● Spearheaded the launch of an internal fraud-check tool and integrated security features in B2C and B2B platforms, including OTP verification, reducing fraudulent listings by 80% YoY. ● Boosted customer acquisition by 15% MoM by enhancing a key feature focused on lead conversion, leveraging user behavior tracking and data analysis to inform product improvements. ● Developed the MVP and release plan for an AI Evaluation Tool, laying the foundation for its upcoming development and launch.