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Registration: 28.01.2025

Fran Lara

Specialization: Marketing Manager
— Digital marketing professional with 5+ years of experience. — Proven experience in planning and executing comprehensive marketing strategies, including SEO/SEM, digital advertising, email marketing and social media. — Ability to analyze data and optimize campaigns to achieve measurable results.
C++ HTML seo Google AdSense API
— Digital marketing professional with 5+ years of experience. — Proven experience in planning and executing comprehensive marketing strategies, including SEO/SEM, digital advertising, email marketing and social media. — Ability to analyze data and optimize campaigns to achieve measurable results.
C++ HTML seo Google AdSense API

Skills

Marketing Digital
Ecommerce
Google & Meta Ads
WordPress
Mailchimp
HTML

Work experience

Marketing Assistant
06.2023 - 11.2024 |Performanze
Google Analytics, Mailchimp, WordPress
● Managed digital marketing campaigns in various sectors, achieving a 15% increase in ROI for clients in Latin America. ● Implemented automation strategies with Make, reducing management time by 20%. ● Designed websites and executed email marketing campaigns in Mailchimp and Klaviyo, increasing the open rate by 10%.
Digital Marketing Manager
11.2022 - 04.2023 |NIC.ec
Google Analytics, Mailchimp, WordPress
● Increased web traffic by 30% through SEO/SEM strategies and the implementation of a digital magazine. ● Generated leads and sales through campaigns on Facebook and Google Ads, achieving a 5% conversion rate. ● Organized online events and optimized the brand's online presence.
Marketing Manager
10.2018 - 03.2019 |Elektro Inverter
Google Analytics, Mailchimp, WordPress
● Implemented and managed the online store, increasing online sales by 20%. ● Improved brand branding on social media.

Educational background

Ecoomerce & Marketing Digital (Bachelor’s Degree)
2015 - 2018
Instituto Tecnológico Superior Quito

Languages

EnglishElementarySpanishNative