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Registration: 14.05.2025

Siji Olaifa

Specialization: UI/UX Designer
— I'm a product designer with over 3 years of experience in crafting intuitive and engaging experiences across fintech, e-commerce, Saas, edtech and aggrotech industry for B2B and B2C users. — I leverage on user research, design thinking, and strong ux skills to translate complex ideas into user friendly solutions that drive business growth. — With a strong focus on user-centered design, I strive to bridge the gap between business goals and user needs, delivering products that drive user engagement and business growth. — My versatile skill set excels at transforming complex ideas into practical design solutions.
Figma Mobile UI Design UI Design UX Design Web Design Landing page design Product Design
— I'm a product designer with over 3 years of experience in crafting intuitive and engaging experiences across fintech, e-commerce, Saas, edtech and aggrotech industry for B2B and B2C users. — I leverage on user research, design thinking, and strong ux skills to translate complex ideas into user friendly solutions that drive business growth. — With a strong focus on user-centered design, I strive to bridge the gap between business goals and user needs, delivering products that drive user engagement and business growth. — My versatile skill set excels at transforming complex ideas into practical design solutions.
Figma Mobile UI Design UI Design UX Design Web Design Landing page design Product Design

Portfolio

Starlight

● I designed and developed Starlight, a website designed specifically for businesses and startups in hospitality, technology, and other sectors to effectively showcase their solutions. The website features a modern, clean aesthetic with customizable sections that highlight key services, about company, testimonials, contact us and team expertise. Its responsive design ensures optimal viewing across all devices, while built-in optimization tools help improve search engine visibility. ● Starlight includes specialized layouts for hospitality features, tech product demonstrations, and service offerings, allowing businesses to present their unique value propositions clearly.

440 Mobile App

● Collaborated with a cross-functional team which included product managers, Engineering, and Marketing, to design and deliver experiences for a mobile application that allow user perform financial transactions and purchase e-commerce items.

Lyncs Africa

● Led solo design effort to analyze user behavior data and conducted focus groups to shape the product roadmap and design process for the Lyncs web widget which allow users to book flight, pay for bus ticket, shop online, order food from restaurant & purchase airtime and data.

Skills

UI Design
UX Design
Jitter
Prototyping
Framer
Quantitative Research
Usability Testing
Competitive Analysis
A/B Testing
Interaction Design
Prototyping
Figma
User Flow
User stories
User Journey Mapping
User Persona
Wireframing
Notion

Work experience

UI / Web Designer
02.2025 - 04.2025 |One N Done Media
Framer, UI design, Web Design, UX design, Prototyping
● Led end-to-end design processes for revenue-generating business websites, translating client requirements into intuitive user experiences that increased engagement metrics by 43% on average. ● Presented concepts and design rationales to stakeholders, effectively communicating value propositions. ● Created comprehensive design systems that ensured consistency while reducing development time by 40%.
Product Designer
10.2024 - 01.2025 |Ojawaju
Saas, Product Design
● Spearheaded the design vision for innovative & social SaaS mobile and web platform that empowers the African diaspora to reconnect with their roots by joining various communities based on preference, find new friends, attending events, buying and selling items based on current location. ● Built and maintained design system & style guide that ensures consistency and efficiency in the design process across all screen sizes. ● Mentor and guide junior designers, fostering a collaborative and creative work environment. ● Develop and execute comprehensive design strategies that align with the company's vision and mission.
Product Designer
04.2024 - 07.2024 |GTMerch
UX, UED, User Interface Design, UX Research, User Interaction, User Interface Prototyping
● Redesigned a leading online gift store, transforming it from a generic shopping platform to a personalized gifting experience. ● Developed a modern and intuitive B2B dashboard interface that facilitated easy navigation, product upload, and personalized gift curation for businesses. ● Conducted user research to understand customer needs and pain points, identifying a desire for more engagement, customization, and emotional connection in the gifting process. ● Collaborated closely with cross-functional teams (engineering, marketing) to ensure a seamless user experience across all platforms (web, mobile).
UI/UX Designer
03.2023 - 04.2024 |Clan Africa
Saas, UI/UX
● Led solo design effort to design a user-friendly interface for Human Resources Management Software, increasing user satisfaction by 25% as measured by post- implementation surveys. Managed HR functions encompassing employee data management, recruitment, employee engagements, and trainee modules. ● Conducted in-depth analysis of 50% of user behavior data and facilitated focus groups with 20% of target users to inform product roadmap and design for a SaaS platform offering streaming, travel, e-commerce, and financial services. Increased platform engagement by 30% within the first quarter of launch. ● Established a highly collaborative process, resulting in 15% reduction in design- development cycle time, by working closely with product managers and developers on a fintech mobile application enabling peer-to-peer transfers, e- commerce purchases, and financial services.
Product Designer
10.2022 - 12.2022 |HNG
User Interface Design, User Experience Design
● Designed deliverables such as design System, wireframes & interactive prototypes for a wide range of devices ● Collaborated with developers and project managers to build Consumer VIP API Website. ● Conducted comprehensive user research to gain deep insights to design solutions that align with user needs.
Product Designer
08.2022 - 02.2023 |Microscale Embedded
Competitive analysis, Product Design
● Redesigned the AVAC mobile app, improving navigation and usability boosting user satisfaction by 35%. ● Conducted user interviews with 80% of key stakeholders, resulting in a 20% increase in product-market fit. ● Performed competitive analysis and created low fidelity wireframes that addressed 5 major pain points. ● Reduced design iteration time by 25% by streamlining collaboration with developers and PMs throughout the product cycle.
Product Designer Intern
04.2022 - 08.2022 |Zuri Team
UX, User Interface Design, UX Research, Prototyping
● Collected & analyzed data to design a logistic mobile that help users send their parcel via various means of transportation. ● Created high level mockups & prototypes to clearly convey project objectives. ● Conducted comprehensive user research to gain deep insights in order to design solutions that align with user needs.
Frontend Developer Intern
01.2021 - 05.2021 |E-tranzact International
Kafka, Git
● Developed and maintain web user interface. ● Tested microservices applications built using kafka.

Educational background

Computer Science (Bachelor’s Degree)
2017 - 2022
University of Ilorin

Languages

EnglishNative