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Registration: 28.02.2025

Bianca Borcan

Specialization: Digital Marketing / Customer Support Specialist
— I'm a marketing professional with experience in social media management, content creation, SEO, and customer support. — I enjoy crafting engaging content, building brand awareness, and ensuring a great experience for customers. — With hands-on skills in video creation, digital advertising, and campaign strategy.
— I'm a marketing professional with experience in social media management, content creation, SEO, and customer support. — I enjoy crafting engaging content, building brand awareness, and ensuring a great experience for customers. — With hands-on skills in video creation, digital advertising, and campaign strategy.

Skills

Technical Content Writing
Video Creation
Social Media Management
Google Ads
SEO Optimization
Ads Creation
Video Editing
Canva
Camtasia
Wordpress

Work experience

Customer Support Specialist
since 05.2023 - Till the present day |Advanced Web Ranking
Canva, Camtasia, Wordpress, Intercom
● Provide customer support by responding to inquiries via Intercom, troubleshooting issues, and offering practical solutions. ● Work with the development team to identify bugs and ensure timely fixes. ● Write and update technical documentation to help users understand and navigate the product. ● Conduct competitor research to stay informed of industry developments and identify areas for improvement. ● Create and edit product videos, handling everything from scripting and screen recordings to voiceovers and final edits. ● Design visuals using Canva to accompany technical articles. ● Manage the YouTube channel, including uploading videos and tracking performance.
Digital Marketing Specialist
09.2021 - 04.2023 |Advanced Installer
Canva, Camtasia, Wordpress, TrustRadius
● Managed the company’s social media presence across LinkedIn, Facebook, X, and YouTube, ensuring regular and relevant content was posted. ● Collaborated with the design team to create visuals that complemented written content and aligned with the brand’s voice. ● Developed content strategies tailored to each platform, aiming to increase engagement and drive traffic. ● Produced video content from start to finish, including scripting, screen recording, voiceovers, and editing to create bite-sized, informative videos. ● Conducted competitor research to understand trends and identify opportunities for growth. ● Wrote blog posts and contributed to content creation for product profiles on comparison websites like Capterra, G2, and TrustRadius. ● Proofread articles from collaborators, ensuring accuracy, clarity, and consistency with the brand’s tone. ● Contributed to content strategy for various campaigns, including new features, product launches, and events. ● Performed basic SEO optimization on blog posts and articles to improve visibility and search engine rankings.
Marketing Specialist / Sales Representative
05.2020 - 03.2024 |Harmony Decor
Google Ads, Facebook Ads, Instagram Ads
● Managed all aspects of social media content creation for platforms like Facebook, Instagram, and YouTube, including product photography and visual design. ● Took charge of the website, overseeing content management, product descriptions, and SEO optimization for better visibility. ● Created promotional materials, such as banners, fliers, and email marketing campaigns, to promote products and special offers. ● Developed and implemented content strategies based on analytics, ensuring that social media and website efforts aligned with business goals. ● Led advertising campaigns across Google Ads, Facebook Ads, and Instagram Ads, optimizing for performance and budget. ● Coordinated sales for a variety of projects, collaborating with interior designers and clients to prepare offers, manage shipments, and track orders. ● Provided direct sales support in the showroom during team absences, including customer consultations, sales, and billing. ● Worked closely with clients on large-scale projects, ensuring smooth communication between suppliers, interior designers, and business owners.

Educational background

Computer Science (Bachelor’s Degree)
2019 - 2023
Faculty of Automatics, Computers and Electronics, University of Craiova

Languages

RomanianNativeEnglishProficientSpanishElementary