● I Created optimized articles for the company’s website blog. My articles increased the website’s blog traffic by over 80%.
● Wrote well-optimized articles for the blog that made it to the first page of Google’s SERPs. You can take a look at the search results for one of the articles I wrote “Top 100 Interview Questions and Answers”.
● I wrote the company’s first e-book for job-seekers “72 Hours to the job you love”. I also implemented the marketing strategy for the sales of the e-book. The marketing strategies include:
- Creating a landing page to give visitors reasons why they need to get the e-book, then integrating a payment system so that people can make purchases easily.
- Publishing the book on e-book publishing platforms like Amazon, Barnes & Noble, etc. to increase the book’s organic reach.
- Creating blog posts around the content of the book to get organic traffic from Google to the book’s landing page.
- Created social media content and organized periodic giveaways to boost awareness for the book and to also increase sales.
● A few weeks after the book was published, we sold over 100 copies of the book. The book is also used as an employability tool to help job seekers land jobs fast.
● Created content strategy for the brand's social media pages and blog. Produced both written and graphic content (images and infographics) to promote the brand’s products and services.
● Organized the company’s first physical event for job seekers in Lagos “Lagos Interns Meetup”. A free power-packed event aimed at helping fresh graduates gain internship opportunities in top companies. The event featured seasoned HR managers and experienced interns in top companies and multinationals.
● Planned/organized virtual training/webinars for job-seekers. The minimum number of attendees for the training/webinar is 50. For some of the webinars that I organized, the company records over 100 job seekers in attendance.
● Created a CV training course that has served as an instrumental tool for equipping job-seekers with the right information. Click here to watch the training.
● Created and managed the company’s WhatsApp and Telegram groups. I raised the motion for the need for a company’s group to interact better with job seekers. On approval, I created the WhatsApp and Telegram groups and watched them grow from 0 - to over 300 members respectively in a few months. I called these members the “Insider-job candidates”.
● Enforced brand awareness by creating the company’s brand book and ensuring strict adherence to the company brand guidelines.
● Re-created the company’s logo to reflect the company’s identity and core values.
● Provided web metrics (using Google Analytics) to keep track of the website’s blog traffic. The information that I get from Google Analytics helps me create better content that the readers need.
